360 animation
Transform your product marketing with engaging 360 animation. Our interactive 360 product animations drive customer engagement and boost conversions. Get started today.
360 Animation: Revolutionise Your Product Experience
In today's competitive digital marketplace, static product images no longer suffice.
At Insite Imagery, our 360 animation services enable your customers to interact with your products from every angle, creating an immersive experience that drives engagement and boosts conversions.
Interactive Product Experiences That Convert
360 product animations have become an essential part of driving consumer engagement across marketing channels. By giving your customers dynamic ways to interact with your product—letting them move it, spin it, and view it from every angle—you increase their engagement and strengthen their desire to own it.
As shown in our work with Electrolux’s UltimateTaste Fridge range, 360 animations provide an engaging interactive experience that allows customers to explore the full product from every angle, creating a deeper understanding of its design and appeal.
The Power of 360 Product Animation
Enhanced Customer Confidence
When customers can examine products from every angle, they gain confidence in their purchasing decisions. Our 360 animations allow potential buyers to:
– Rotate products a full 360 degrees
– Zoom in on specific features
– Explore product functionality
– Understand size and proportions
Reduced Return Rates
By providing comprehensive product visualisation before purchase, 360 animations help set accurate expectations, leading to higher customer satisfaction and fewer returns.
Competitive Differentiation
In crowded marketplaces, interactive 360 animations help your products stand out from competitors still using static imagery.
Our 360 Animation Process
1. Strategic Planning
We begin by understanding your product’s key selling points and determining the optimal approach for showcasing them through 360 animation.
2. 3D Model Development
Using your CAD files or creating models from scratch, we develop detailed 3D representations of your products.
3. Animation Creation
Our team applies professional lighting, texturing, and interactive elements to create engaging 360 animations.
4. Platform Integration
We ensure your 360 animations integrate seamlessly with your website, e-commerce platform, or marketing materials.
360 Animation Success Stories
Electrolux UltimateTaste Fridge Launch
When Electrolux launched its new fridge technology, they needed a full suite of imagery that showcased the product as a whole and highlighted its unique features in detail. Our 360 animations allowed customers to spin the product and truly interact with it prior to purchase.
White Glo Product Launch
As additional e-commerce and social media content, we created 360 spins to highlight new packaging designs, further enhancing engagement and building confidence to purchase.
We answer your questions
What is a 360 product animation?
A 360 product animation is an interactive digital asset that allows viewers to rotate a product 360 degrees, examining it from all angles. Unlike static images or traditional videos, 360 animations give users control over their viewing experience.
How do 360 animations improve e-commerce performance?
360 animations provide customers with a more comprehensive understanding of products, increasing confidence in purchasing decisions and reducing return rates. They also increase time spent on product pages, improving SEO performance and conversion rates.
How Do 360 Product Animations Reduce E-Commerce Return Rates?
360 product animations significantly reduce return rates by setting accurate customer expectations before purchase. When customers can thoroughly examine products from every angle, they gain a comprehensive understanding that static images simply cannot provide.
This interactive experience allows customers to:
- Examine products as if they were holding them in their hands
- Verify exact dimensions and proportions
- Inspect specific details that influence purchasing decisions
- Understand how different components work together
By providing this level of pre-purchase clarity, 360 animations help eliminate the “expectation gap” that often leads to returns. Customers who have interacted with products through 360 animations report higher satisfaction with their purchases and are less likely to experience buyer’s remorse.
For businesses like Electrolux, whose UltimateTaste Fridge range benefited from 360 animations, this translates to fewer returns, reduced logistics costs, and improved customer satisfaction—all contributing to a healthier bottom line.
What Platforms Support 360 Product Animation Integration?
360 product animations are versatile assets that integrate seamlessly with most modern digital platforms:
E-commerce Platforms
- Shopify (native 360 viewer support)
- WooCommerce (via plugins)
- Magento (via extensions)
- BigCommerce (integrated solutions)
Content Management Systems
- WordPress (multiple plugin options)
- Drupal (with module support)
- Squarespace (embedded viewers)
- Wix (HTML5 support)
Social Media Platforms
- Facebook (interactive posts)
- Instagram (carousel and story formats)
- Pinterest (rich pins)
- LinkedIn (interactive content)
Email Marketing
- Most modern email clients support embedded 360 viewers
- Fallback options for older clients
Digital Advertising
- Google Display Network (interactive ads)
- Social media advertising platforms
- Programmatic advertising networks
Insite Imagery provides comprehensive support for implementing your 360 animations across all relevant platforms, ensuring consistent functionality and optimal performance regardless of where your customers encounter your products.
How Long Does It Take to Create Professional 360 Product Animations?
The timeline for creating professional 360 product animations varies based on complexity.
Factors Affecting Timeline:
- Product complexity (simple products can be completed in 2-3 days)
- Number of variations required
- Special effects or interactive elements
- Client feedback and revision cycles
For urgent projects, our efficient 3D rendering workflow allows for expedited timelines without compromising quality. We understand the time-sensitive nature of marketing campaigns and can adapt our process to meet your deadlines.
What File Formats and Specifications Are Needed for 360 Product Animations? Input Requirements
To create high-quality 360 product animations, we can work with:
- CAD files (STEP, IGES, STP formats)
- 3D models (OBJ, FBX, 3DS formats)
- Technical drawings and specifications
- Physical products for 3D scanning
- Reference photography
Output Formats
We deliver 360 animations in formats optimised for various platforms:
- HTML5 interactive viewers (for websites)
- WebGL-based animations
- MP4 video sequences
- GIF animations (for email and some social platforms)
- JPEG sequences (for custom implementations)
Technical Specifications
Our standard 360 animations include:
- 36-72 frames for complete rotation (10° or 5° increments)
- High-resolution output (up to 4K)
- Transparent backgrounds (where required)
- Mobile-optimised versions
- Optional hotspots for feature highlighting
All deliverables are optimised for fast loading and smooth performance across devices, ensuring your customers enjoy a seamless interactive experience regardless of how they access your content.