3D product video
Professional 3D product video services that bring your products to life. Our custom 3D rendered videos deliver stunning visual content for your marketing needs.
3D Product Video Services
In today's digital marketplace, video content has become essential for effective e-commerce.
Research from Hubspot confirms that 73% of consumers prefer short-form videos to learn about products, while 93% of businesses gain new customers through branded video content.
At Insite Imagery, we transform your products into dynamic, attention-grabbing 3D product videos that showcase features and benefits in ways static imagery simply cannot. Our comprehensive approach delivers both detailed product demonstrations and versatile content that can be strategically edited into multiple short-form videos for social media—maximising your investment while maintaining consistent messaging across all platforms.
When still images don’t capture the full story of your product, our 3D product videos create compelling narratives that not only engage customers but convert interest into sales. The immersive nature of video content builds deeper product understanding and emotional connection, directly addressing the expectations of today’s e-commerce consumers.
What is a 3D Product Video
A 3D product video is a dynamic visual presentation created using computer-generated imagery rather than traditional filming techniques. Starting with detailed 3D models, our team creates fluid animations that showcase your products in action, highlight key features, and demonstrate functionality—all without requiring physical prototypes or expensive video production.
Benefits of 3D Rendered Videos
Showcase Products Before Production
Launch marketing campaigns before your physical product exists. Our 3D rendered videos allow you to create promotional content during the development phase, giving you a head start on building market anticipation.
Create Dynamic Marketing Content
Capture attention in crowded digital spaces with videos that demonstrate your product’s unique selling points. As noted by Jess Weldon, Marketing Manager at White Glo: “The renders and the animations look fantastic! We’re really impressed with the quality of the visuals and the way you have implemented the brief.”
Save on Traditional Video Production
Eliminate the costs associated with traditional video production—studios, lighting, camera crews, and multiple takes. Our 3D rendered videos offer complete creative control at a fraction of the cost.
Deliver Consistent Brand Messaging
Ensure your product videos maintain perfect brand consistency across all marketing channels, from website to social media to retail displays.
Our 3D Product Video Process
Planning Your 3D Rendered Video
We begin by understanding your marketing objectives, target audience, and key product features. This strategic foundation ensures your 3D product video delivers maximum impact.
Creating Your 3D Product Video
Our team of 3D specialists develops detailed models, applies realistic materials and textures, and creates dynamic animations that showcase your product’s unique benefits.
Delivering Your Final 3D Rendered Video
We provide your completed videos in multiple formats optimized for different platforms—from high-resolution website content to social media-ready clips.
3D Product Video Examples
Polyaire OmniFlow – Product Launch Animation
When Polyaire needed to launch their revolutionary OmniFlow air distribution system, they required more than static images to showcase its innovative technology. Using detailed 3D visualisation, we created a high-impact animation that clearly explained the system’s internal mechanics and highlighted key benefits like directional airflow control, whisper-quiet operation, and seamless room integration.
The animation broke down complex technical concepts into easily understood visuals, giving both installers and end-users a clear understanding of what makes OmniFlow different. Deployed across digital and trade channels, this standout launch asset delivered complex information in a clean, engaging format that drove awareness and sales for this smart product innovation.
White Glo Social Media Animations
For White Glo’s product launch, we delivered a serve of scroll-stopping social media content, capturing the attention of new customers and driving them straight to checkout.
See our 3D Product Video Services in action
We answer your questions
How long does it take to create a 3D product video?
Timeline varies based on complexity, but most projects can be completed within 2-4 weeks from approval of concept to final delivery.
Can 3D rendered videos be created without physical products?
Absolutely! Using CAD files or product specifications, we can create detailed 3D models and animations before physical production begins.
How can 3D product videos be used in marketing?
3D rendered videos are versatile marketing assets suitable for websites, social media, retail displays, trade shows, television commercials, and digital advertising.
How Much Do 3D Product Videos Cost Compared to Traditional Video Production?
When comparing 3D product videos to traditional video production, the cost advantages become immediately apparent. Traditional video production typically involves:
- Studio rental fees ranging from $1,500-$5,000 per day
- Professional camera equipment and lighting setup costs
- Multiple crew members including directors, camera operators, and lighting technicians
- Post-production editing and effects
- Potential reshoot costs if products or requirements change
In contrast, 3D product videos offer a more cost-effective approach:
- No physical studio or equipment requirements
- One-time 3D model creation that can be reused across multiple videos
- Elimination of shipping and handling costs for physical products
- No need for multiple takes or reshoots—changes can be made digitally
- Ability to create unlimited variations from a single 3D model
While the initial investment in 3D modelling may be comparable to a professional photo shoot, the long-term value becomes evident when you consider the flexibility to create unlimited variations, angles, and environments without additional production costs. For brands with multiple product variations or frequent updates, the cost savings compound significantly over time.
How Do 3D Product Videos Improve Brand Consistency Across Marketing Channels?
Brand consistency is crucial for building recognition and trust with your audience. 3D product videos offer unprecedented control over your visual brand elements:
Perfect Colour Accuracy
Unlike traditional video where lighting conditions can affect colour representation, 3D rendered videos maintain exact colour specifications across all marketing channels—from your website to social media to retail displays.
Consistent Environmental Styling
Create a signature look and feel that remains consistent across all product lines. Whether you’re showcasing small electronics or large appliances, 3D rendering ensures your brand environment remains cohesive.
Controlled Messaging Delivery
With 3D product videos, you can precisely control how features are highlighted and benefits are communicated. This ensures your key selling points are consistently emphasised across all customer touchpoints.
Seamless Multi-Channel Deployment
Generate videos optimised for different platforms from the same 3D assets—high-resolution website content, social media clips, and in-store displays can all maintain perfect visual consistency while being tailored to each channel’s specific requirements.
Future-Proof Brand Assets
As your brand evolves, 3D assets can be updated to reflect new styling guidelines without requiring entirely new production. This ensures consistency not just across channels, but across time as well.
By maintaining this level of consistency, your customers receive the same high-quality brand experience regardless of where they encounter your products, strengthening brand recognition and building trust through professional, cohesive presentation.
What Types of Products Benefit Most from 3D Product Videos?
Products with Complex Features and Functionality
Products with intricate mechanisms or hidden features gain tremendous value from 3D product videos. These animations reveal internal workings impossible to showcase through static imagery. For Polyaire’s OmniFlow air distribution system, we were able to create a high-impact animation that clearly explained the system’s internal mechanics and highlighted key benefits like directional airflow control, whisper-quiet operation, and seamless room integration – something traditional photography simply couldn’t capture.
Products That Require Multi-Angle Viewing
Items where appearance from various angles impacts purchasing decisions are ideal candidates:
- Furniture and home décor pieces
- Fashion accessories with important details
- Consumer electronics with interfaces on different sides
- Architectural products where scale matters
Products with Customisation Options
Products offering multiple configuration options benefit significantly from 3D product videos. Rather than photographing every possible variation, a single 3D model can showcase:
- Different colour and material options
- Various size configurations
- Optional add-ons or accessories
Products with Movement or Transformation
Items that move, transform, or change state are perfectly suited for 3D product videos:
- Products with folding features
- Items with moving parts or mechanisms
- Products that assemble/disassemble
- Devices with interactive elements
Premium or Luxury Items
High-value products where detail and craftsmanship drive purchasing decisions benefit enormously from enhanced visualisation. The ability to zoom in on fine details while maintaining perfect lighting helps justify premium pricing by showcasing superior quality.
Pre-Production or Concept Products
Products still in development gain particular advantage, allowing marketing teams to:
- Begin campaigns before physical production
- Test market response to design variations
- Create promotional materials for upcoming launches
By identifying which of your products fall into these categories, you can prioritise your 3D product video investment for maximum impact and ROI.