Amazon and CGI 3D render product imagery
Amazon and CGI 3D render product imagery
Jeff Bezos has disrupted the nature of retail to such an extent that there’s a term for it: The Amazon Effect. At the touch of a button, customers can disappear into a sprawling marketplace that puts even the most lavish brick-and-mortar malls to shame.
This is great for Jeff Bezos, but not so great for 2.5 million third-party sellers looking to get a product noticed amongst over 350 million others.
Enter 3D product imagery.
What is 3D product imagery?
3D product imagery is the creation of photo-real digital versions of products using computer-generated techniques.
The Amazon jungle
Sellers on Amazon must do battle with a variety of factors to reach consumers. Overwhelming competition is one thing, but there’s something just as intimidating: the search algorithm.
Amazon’s A9 algorithm is pretty picky. It’s not enough to offer an innovative product or top-notch product range. Both sales performance and customer reviews come into play, which is frustrating for those trying to get off the ground.
There is, however, one factor that you can control from the outset, one that pushes you up the visibility pipeline. The optimisation of your store.
“The algorithm picks up effective product listings that offer compelling descriptions, relevant keywords…and high-quality images. That’s where we come in.”
Why Amazon’s algorithm loves 3D product images
High-quality images = high CTR (Click-through Rate)
If you’ve ever browsed Amazon’s homepage, you’d know that you can spend hours scrolling down a dizzying, seemingly endless feed of products. The higher the resolution and the more visually appealing a main image, the more clicks it attracts. 3D product images are about as high-res and visually appealing as it gets.
Understanding of the product
The clearer and more detailed the product imagery, the more a customer understands what they’re adding to their cart. CGI technology allows for crisp, photorealistic versions of products, captured from all angles, in all their detailed glory.
Store-wide consistency
Because you have complete control over your assets and can manipulate them in any way you like in a virtual studio, 3D product imagery enables visual and stylistic consistency. This increases the professionalism of your site and fosters buyer confidence.
Enhanced features
Zooms, exploded views, and 3D explainer videos are all huge drawcards to eager shoppers, because they allow for intimacy and familiarity. These dynamic features are easily achievable with 3D product imagery.
Lifestyle + backgrounds
While nothing is more effective on Amazon than a beautifully rendered product in front of a white background, further convincing is done further down the product page. That’s where contextualising your product with lifestyle images comes in. 3D product images can be placed against and in an endless array of backgrounds and situations.
Through the above means and more, Insite Imagery specialises in putting a new face on your Amazon store, one that attracts eyeballs, conversions, and a brighter future for your business.
The Insite difference
Our 3D product imagery is created by real photographers with over two decades of craft experience. To find out how we can help you conquer the Amazon jungle, contact an Insite expert today.