Electrolux UltimateHome Comfort Flow Water Heater

Immersive suite of CGI content for new bathroom products

Project summary.

Product SKUs	11
Product Images	16
Lifestyle images	9
3D Product Video	12
Team Involved	4

Client

Electrolux Global

To support the launch of the Electrolux UltimateHome Comfort Flow Water Heater, Insite created a bespoke CGI bathroom scene designed to feel as inviting as a real hot shower.

Insite art-directed and styled the space from scratch, crafting an aesthetic that balances warmth, calm and contemporary design.

Subtle steam effects and water vapour were added to bring the environment to life and reinforce the product benefit visually.

Insite delivered a suite of still images and a short-format video optimised for social media

CGI Product imagery

We delivered a suite of high-quality white-background product renders, providing versatile assets for e-commerce, retail and marketing use.

Features and benefit imagery

Through carefully art-directed scene styling, realistic lighting and immersive visual details, the visuals helped communicate not only product features, but also the premium experience of comfort and relaxation, key emotional drivers for customers in this category.

Social Media Video

We created short-form social media videos showcasing the product in use, complete with animated UI interactions and atmospheric effects to highlight key features and enhance customer engagement.