Ultimate Home Air Purifier

Breathe easy, we brought clean design and clean air to life through CGI.

Project summary.

Product SKUs	7
Product images	61
360 animation	4
Lifestyle images	43
Video animation	4
Team involved	3

Client

Electrolux Global

Electrolux needed visuals that matched the sophistication of their latest design-led purifier — that’s where we came in.

Electrolux engaged Insite Imagery to support the global launch of their UltimateHome 900 air purifier — a product designed to blend into modern living spaces with the aesthetic appeal of premium furniture.

The brief called for a visual approach that communicated not just function, but form. The new purifier combines powerful air purification with refined materials, soft lines and muted tones — all of which were captured through a series of photorealistic CGI product renders and lifestyle scenes.

From texture-rich close-ups and exploded views to feature-driven compositions, the imagery was tailored for use across e-commerce, advertising, and packaging.

The result? A visually rich suite of content that highlights both the engineering and elegance of the product — helping Electrolux take home a coveted 2024 Red Dot Design Award with our visuals featured as part of the submission.

View the Red Dot project here.

CGI Product imagery

We created a range of high-resolution product renders that showcased the purifier’s premium finish, tactile materials, and architectural silhouette. With careful lighting and composition, these visuals highlight the thoughtful design details and provide flexibility for use across global platforms and packaging systems.

Features and benefit imagery

We produced a series of benefit-led visuals within the lifestyle space to reinforce the product’s advanced functionality — from multi-stage filtration to intuitive touch controls. CGI allowed us to visualise internal processes and airflow in a clear, engaging way, showing what traditional photography could not.

360 Spin Images

To support the e-commerce rollout, we developed smooth, high-detail 360-degree spins. These interactive assets increase customer engagement and build purchase confidence by allowing a complete, hands-on view of the product from every angle.

Lifestyle product imagery

A minimal, Scandinavian-inspired living space was developed to complement the product’s clean lines and subtle tones. The muted palette and soft lighting allow the purifier to sit effortlessly within the environment — helping customers imagine it as part of their own home, not just a functional appliance.

“Insite are just so good. Good at delivering outstanding imagery. Good at project management and good at staying ahead with innovation."

Emma Kaczmar, Global Head of Imagery and Graphic Design, Electrolux Home Products

“Insite gets the job done beautifully, on time and on budget – every time.”

Richelle Barker, Marketing Director, Australia and New Zealand, Electrolux Home Products

Project summary

Product SKUs	7
Product images	61
360 animation	4
Lifestyle images	43
Video animation	4
Team involved	3

Client

Electrolux Global

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Ultimate Home Air Purifier

Breathe easy, we brought clean design and clean air to life through CGI.

Project summary.

Client

Electrolux needed visuals that matched the sophistication of their latest design-led purifier — that’s where we came in.

CGI Product imagery

Features and benefit imagery

360 Spin Images

Lifestyle product imagery

Project summary

Client

Let's talk

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