Westinghouse EasyCare Laundry

Insite drummed up some crisp, clean imagery for the innovative new EasyCare range.

Project summary.

Product SKUs	17
Product Images	71
Lifestyle Images	7
Team Involved	4

Client

Westinghouse

Australia & New Zealand

The introduction of the EasyCare laundry range was a crucial launch for the Westinghouse brand and the imagery needed to showcase the range's stylish new design.

The EasyCare product range covers all laundry appliance options including; front and top load washers, heat pump dryers, condenser dryers and washer/dryers.
So the challenge was to ensure a consistent look across a varied product range.

The render team worked seamlessly with our photographers to highlight the unique features of each product, whilst presenting a uniform portfolio of images for the client.

Formats included 3D product renders as well as lifestyle images. The client loves the images and the EasyCare launch was a success.

CGI Product imagery

"The EasyCare laundry range was a very important launch for our brand. The execution of marketing imagery needed to be perfect. As always, Insite delivered."

John Garcia, Creative Artwork Manager, Electrolux Home Products

“Insite gets the job done beautifully, on time and on budget – every time.”

Richelle Barker, Marketing Director, Australia and New Zealand Electrolux Home Products