Lifestyle product renders
Insite combines real-life photographic expertise with modern CGI and 3D rendering technology to create aspirational, photorealistic lifestyle product imagery.
Bring your customers’ dreams to life with 3D lifestyle rendering
Lifestyle images for products are an essential component of any successful product launch. Our advanced 3D rendering techniques offer limitless opportunities to bring your campaign vision to life, surpassing the possibilities of traditional commercial lifestyle photography
Insite approach lifestyle render projects in the same way we approach photographic shoots.
Two decades of real-world experience gives our team of interior designers, stylists, and photographers, the know-how and skills to create evocative lifestyle imagery.
Working with you, we design and build sets, source the right location, and consider the best time of day for each ‘shoot’.
Our stylists set the scene with curated props and furniture, while our photographic team set up cameras and lighting. Finally, our 3D artists seamlessly integrate your products as the hero of the image.
If “emotion is a necessary ingredient in almost all decisions” *, why not bring your customers’ dreams to life with photo-realistic, 3D lifestyle rendering.
*Antonio Damasio
Chair, Neuroscience, Professor of Psychology, Philosophy, and Neurology,
University of Southern California
Electrolux Wet Dry Vacuums
This campaign transformed how wet/dry vacuums are marketed and our client cleaned up.
Electrolux UltimateTaste Fridge Launch
When Electrolux launched its new fridge technology, it needed a full suite of imagery that showcased the product as a whole and highlighted in detail, its unique features.
Westinghouse EasyCare Laundry
Insite drummed up some crisp, clean imagery for the innovative new EasyCare range from Westinghouse.
We answer your questions
What is a 3D product render?
3D product render refers to the process of creating a 2D image from a three-dimensional model, sometimes referred to as a CAD (computer aided design).
For marketing and advertising purposes 3d renders need to be photorealistic.
However in our experience photorealistic is a fairly loose term. Creating truly photorealistic images requires the knowledge and skills of not only an amazing 3d artist, but the experienced eye and attention to detail of a professional photographerWhat is difference between 3D modeling and 3D rendering?
3D modelling is the process of creating a 3D object using specialized software. It is like a wireframe of your product. 3D rendering is the process of taking this wireframe, adding materials, colours and textures and creating a 2D image or video.
How much does a 3D product render cost?
The cost of 3D product renders can vary greatly. Depending on the specific needs of the imagery, a cost effective product visualization may be all that is required. Alternatively if the aim is replace professional photography and create high-quality imagery that will drive sales across your sales channel, then a budget similar to a professional photo-shoot is a good guide.
What industries can benefit from 3D lifestyle renders?
3D lifestyle renders are versatile, benefiting industries such as home décor, fashion, technology, FMCG, and more. They showcase products like furniture, garments, cosmetics, and food in tailored, eye-catching settings. Whether for retail, manufacturing, or e-commerce, 3D rendering enhances product presentation and creates a lasting impact.
What are the advantages of 3D lifestyle rendering over traditional photography?
3D lifestyle rendering offers flexibility, cost savings, and efficiency compared to traditional photography. It enables easy adjustments to colors, textures, and settings without the need for reshoots. It also allows for creating scenes beyond the limitations of physical setups. With Insite Imagery, brands can achieve photorealistic renders tailored to their unique needs.
Get Acquainted with Our Process: The Fusion of Photography and CGI
At Insite Imagery, we seamlessly combine the artistry of photography with the many advantages of CGI, crafting lifestyle product renders that are both authentic and enhance your brand’s visual narrative. Discover the intricate details of our careful approach:
Conceptualisation
Each project starts off with a collaborative design phase, ensuring we align perfectly with your vision and goals. We explore the product’s distinctive attributes and pinpoint the perfect setting for its showcase, ensuring that every detail is thoroughly examined. This guarantees that the core of the render embodies your brand’s essence.
Lighting and Styling
With more than 20 years professional photography experience, we create lighting setups and styling arrangements that mimic the beauty of natural environments. Our approach ensures your product is presented clearly and naturally, just as it would appear in a real-world setting.
Effortless CGI Rendering
After the concept is finalised, our technical team brings it to life using advanced CGI technology. Every step, from texturing to detailing, is handled with precision to produce realistic visuals that resonate with your audience.
Refinement and Quality Assurance
Before delivering the final render, we carry out a thorough quality assessment to ensure every detail meets the highest standards. Our process is designed to deliver results that not only meet but exceed expectations.
Whether you need a lifestyle render or product-focused photographs, we focus on quality at every step. Explore our CGI services and see how we can bring your ideas to life with precision and care.
Transforming Product Visuals with Insite Imagery
Partner with Insite Imagery for lifestyle renders that tell your product’s story, connect with consumers, and enhance your brand.
Our focus on precision, creativity, and attention to detail ensures your ideas come to life effectively.
Contact us today to see how Insite Imagery can elevate your product presentation.