BeefEater 7000 BBQ

Transitioning BeefEater BBQs from photography to CGI was challenging, but now the brand is really cooking with gas!

Project summary
Product SKUs1
Product Images8
Lifestyle Images1
Team Involved2
Client

BeefEater

Australia & New Zealand markets

 

BBQs have always been a time consuming product to photograph, so when BeefEater approached us to create CGI imagery we were excited to try something new.

CGI offered lighting opportunities that whilst possible, were just not feasible with traditional photography.
Our photographers and CGI studio collaborated to ensure the new images matched other existing products in the BeefEater range, but also pushed the boundaries to set a new standard for BBQ imagery.

3D render technology also allowed us to create some animated videos to showcase features of the BBQ. Another benefit of moving away from traditional photography.

CGI Product imagery

Project summary
Product SKUs1
Product Images8
Lifestyle Images1
Team Involved2
Client

BeefEater

Australia & New Zealand markets

 

Project tags

3d rendercgiHome applianceseCommerce