BeefEater 7000 BBQ

Transitioning BeefEater BBQs from photography to CGI was challenging, but now the brand is really cooking with gas!

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Project summary

Product SKUs	1
Product Images	8
Lifestyle Images	1
Team Involved	2

Client

BeefEater

Australia & New Zealand markets

BBQs have always been a time consuming product to photograph, so when BeefEater approached us to create CGI imagery we were excited to try something new.

CGI offered lighting opportunities that whilst possible, were just not feasible with traditional photography.
Our photographers and CGI studio collaborated to ensure the new images matched other existing products in the BeefEater range, but also pushed the boundaries to set a new standard for BBQ imagery.

3D render technology also allowed us to create some animated videos to showcase features of the BBQ. Another benefit of moving away from traditional photography.

CGI Product imagery

"Insite’s 3D product render capabilities have allowed us to turn difficult BBQ photoshoots into a much smoother and accurate process, producing high quality imagery more efficiently."

John Garcia, Creative Artwork Manager, Electrolux Home Products

“Insite are just so good. Good at delivering outstanding imagery. Good at project management and good at staying ahead with innovation.

Having Insite as part of our team has proved to be invaluable. We’ve shifted from photography to photo-realistic CGI renders, for the majority of the thousands of images they create for us each year. As well as delivering an incredible product portfolio, they have saved us money and helped us to meet our sustainability goals.”

Emma Kaczmar, Global Head of Imagery and Graphic Design

Project summary

Product SKUs	1
Product Images	8
Lifestyle Images	1
Team Involved	2

Client

BeefEater

Australia & New Zealand markets

Project tags

3d rendercgiHome applianceseCommerce

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