Electrolux Fridge Range
We served up crisp CGI across lifestyle imagery and a fresh benefits driven product launch video.
Project summary.
| Product SKUs | 5 |
| Lifestyle Images | 12 |
| 3D Product Video | 4 |
| Team Involved | 2 |
Client
Electrolux Global
The focus was on presenting the fridge with clarity and restraint, allowing its reflective glass finish and clean form to lead the visual story across still and video content.
An existing modern kitchen environment was refined to better support the product, with subtle adjustments to lighting, framing and reflections. This allowed the surrounding space to interact naturally with the glass doors, giving the fridge presence and depth while keeping it grounded within a realistic home setting.
Beyond the lifestyle imagery, CGI enabled us to clearly visualise internal layouts and key technologies. These benefits were further reinforced through a product launch animation, cycling through features such as Multichill, Quick Chill and Fresher Air in a controlled, easy-to-understand way. Together, the imagery and video provide Electrolux with a flexible, launch-ready asset suite for digital, retail and campaign use.
Lifestyle benefit imagery
The lifestyle renders place the range within a sophisticated timber and stone kitchen, echoing Electrolux’s design language consistency. The reflective glass doors are the hero, revealing glimpses of the surrounding environment and enhancing the premium look of the appliance.
Every material, shadow and reflection was crafted to feel inviting, warm and realistic, allowing the fridge to sit naturally within a modern home while communicating its design quality.
CGI enabled clear communication of benefits and features such as cooling technologies that are difficult to capture through photography alone.
3D Product Video
To support the product launch, we produced a series of feature driven product videos that takes viewers through the key benefits of the new fridge range. The video blends specific highlights with lifestyle context, clearly communicating functionality in a visually engaging way.
Features including Multichill, Quick Chill and Fresher Air communicated through animation add a level of detail for the user, that help break down how each technology works. The animation gives Electrolux a high impact launch asset that pairs seamlessly with the still imagery, ensuring the full product story is understood quickly and with clarity.
Project summary
| Product SKUs | 5 |
| Lifestyle Images | 12 |
| 3D Product Video | 4 |
| Team Involved | 2 |
Client
Electrolux Global
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