Electrolux UltimateHome 700

Cleaning up never looked so smart – or so stylish.

Project summary.

Product SKUs	6
Product Images	64
360 Spins	3
Lifestyle Images	33
Team Involved	5

Client

Electrolux Global

To support the launch of Electrolux’s UltimateHome 700, Insite Imagery delivered a suite of CGI product and benefit imagery.

Designed to reflect the robot vacuum’s intelligent engineering and seamless design, the visuals combine technical precision with Scandinavian-inspired styling. The UltimateHome 700, which offers both vacuuming and mopping functionality, was developed for busy homes that demand performance and polish.

Our brief was to highlight the unit’s powerful features — advanced mapping, automatic dust collection, and real-time obstacle avoidance — while positioning it as an intuitive, design-forward appliance. Photorealistic renders of the unit, its accessories and charging dock were created for use across e-commerce, packaging and digital platforms.

This imagery plays a key role in launching the product across multiple markets under both the Electrolux and AEG brands.

CGI Product imagery

We delivered crisp, high-resolution CGI renders of the UltimateHome 700 from every angle, showcasing its sleek form and innovative features. Technical views and accessory breakdowns provide clarity for online shoppers, while dynamic lighting and clean compositions ensure standout appeal across digital and print touchpoints.

Features and benefit imagery

We developed a series of detailed, benefit-led visuals that clearly communicate the UltimateHome 700’s advanced features. Set within our realistic lifestyle environment, the imagery creates an emotional connection while educating customers. Using CGI enabled us to visualise technical benefits in ways traditional photography cannot, offering a clearer, more compelling story around product performance.

360 Spin Images

We created seamless 360-degree spins of the UltimateHome 700 to support a more interactive and informative online shopping experience. These spins not only allow customers to explore the product from every angle but have also been shown to increase engagement and drive sales by building confidence at the point of purchase.

Lifestyle product imagery

To complement the product shots, we crafted a series of elegant, Scandinavian-style interior scenes that place the UltimateHome 700 in context. These images bring the product to life in a relatable setting, highlighting its ability to blend seamlessly into modern homes while tackling mess with intelligence and ease.