Westinghouse Dishwasher Range

We powered up a full CGI rollout for Westinghouse, showcasing the latest dishwasher range across product renders, feature imagery and warm lifestyle scenes.

Project summary.

Product SKUs	9
Product Images	34
Lifestyle Images	24
Video animations	1
Team Involved	4

Client

Electrolux Global

A cohesive visual CGI suite crafted to highlight design, functionality and the everyday practicality of the new range.

We developed a cohesive CGI suite that presents the new Westinghouse dishwasher range with clarity and impact. Crisp product renders hero the design, benefit imagery breaks down key technologies with precision, and the lifestyle scene brings warmth and context to the range.

This combination gives Westinghouse a complete set of high quality assets built for launch, retail storytelling and long term brand use.

CGI Product imagery

Clean product visuals communicate design, material quality and model variations with absolute clarity. Each angle is lit to show form, finish and function without distraction, making these assets ideal for e-commerce, packaging, and retail catalogues.

Features and benefit imagery

Alongside the core product renders, we created feature imagery that breaks down the internal layout, rack adjustments and performance technologies. CGI allowed us to clearly visualise benefits such as fast wash cycles, hygiene features and flexible loading options. These images help customers quickly understand the real-world advantages of the new range in a way that photography often cannot achieve.

Lifestyle Imagery

The lifestyle scenes place the dishwasher within a bright, modern kitchen, echoing the warm aesthetic used across other Westinghouse launches. Natural materials, clean styling and grounded lighting help the product feel at home, while subtle details such as reflections, shadows and accessories contribute to a lived-in, authentic setting.

Insite are tremendous! Their commitment to customer satisfaction is second to none. They take time to listen and work closely with us, to provide the best possible renders and product imagery for our vast array of brands and products.

Ryan Williams, Brand Manager – Electrolux, Westinghouse & AEG

“Insite are just so good. Good at delivering outstanding imagery. Good at project management and good at staying ahead with innovation.

Emma Kaczmar Content Manager, APAC and MEA Electrolux

Project summary

Product SKUs	9
Product Images	34
Lifestyle Images	24
Video animations	1
Team Involved	4

Client

Electrolux Global

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Westinghouse Dishwasher Range

We powered up a full CGI rollout for Westinghouse, showcasing the latest dishwasher range across product renders, feature imagery and warm lifestyle scenes.

Project summary.

Client

A cohesive visual CGI suite crafted to highlight design, functionality and the everyday practicality of the new range.

CGI Product imagery

Features and benefit imagery

Lifestyle Imagery

Project summary

Client

Let's talk

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