White Glo 3D Animation and product renders

White Glo Toothpaste Flavour Sensation Range
Engaging new audiences across social media platforms through animation.

Project summary.

Product SKUs	4
Product Images	5
360 Spin	4
Video animations	2
Campaign imagery	3
Team Involved	5

Client

WhiteGlo

Australia & New Zealand
USA
UK

As the giants of the ecommerce world shift to CGI for their social media content, it was only natural that White Glo joined the party.

Armed with a brief to create colourful cartoon like animations of ‘tubes falling into a pool of bubbly liquid’ and ‘floating down a river’ the Insite Imagery team got to work on initial concept design and storyboards.

To support brand recall, the animation elements were derived from the packing design. Forming a strong identity connection from social media marketing to the instore product purchase.

We started by creating a virtual model of each toothpaste and set it in motion by building a Willy Wonker-esk world that is bursting with fruit flavour.

The result: A refreshing serve of scroll stopping social media content, capturing the attention of new customers and sending them straight to the check out!

CGI Product imagery

360 Spin Images

As additional e-commerce and social media content, we created 360 spins to highlight the new packaging designs; further enhancing engagement and building confidence to purchase.