Success is in the detail – health tech and 3D product imagery.
Success is in the detail – health tech and 3D product imagery.
What is 3D (or CGI) product imagery?
3D product imagery is the creation of photo-real digital versions of products using computer-generated techniques. The process opens up a world of possibilities.
Innovation and 3D imagery: natural allies
Those that innovate at a high level are always looking for tools to help them visualise before actualising.
3D imagery allows what’s in the mind or scribbled on paper to become photo-real, which is a huge boon to the development and prototyping phases.
It also creates a quicker path to stakeholder buy-in, as companies can present renders at conferences or exhibitions before even hitting production.
What is 3D (or CGI) product imagery?
3D product imagery is the creation of photo-real digital versions of products using computer-generated techniques. The process opens up a world of possibilities.
Innovation and 3D imagery: natural allies
Those that innovate at a high level are always looking for tools to help them visualise before actualising.
3D imagery allows what’s in the mind or scribbled on paper to become photo-real, which is a huge boon to the development and prototyping phases.
It also creates a quicker path to stakeholder buy-in, as companies can present renders at conferences or exhibitions before even hitting production.
Success is in the details
Health tech sales have increasingly moved online in recent years. The efficacy (or lack thereof) of products in this space can have great consequences, so building trust with buyers is paramount.
Trust, in this case, begins with thoroughly and consistently communicating the product in all its detail.
With CleanSpace, capturing the finer details in 3D allows buyers to get up close and personal with a product and inspect its craftsmanship.
At Insite Imagery, we can also create 3D spins and other animated gestures that allow you inspect a product even further.
The social spanner in the works
Health tech isn’t the first industry you’d immediately associate with social media, but you’d be surprised at just how powerful a marketing force Instagram has become.
Brands like Lumen, Omnilux, Resmed and Cefaly are all relying on the social behemoth to deliver brand success.
3D product imagery opens up an entire world of content creation – from dynamic still imagery to animations (traditional or mixed-media).
Which means highly shareable social media content can be created at anytime, anywhere, without the need for a physical studio shoot.
Insite Imagery partners with brands not only in the creation of product imagery and all associated content, but also in ideation for that content.
The Insite difference
Our 3D product imagery is created by real photographers with over two decades of craft experience. To find out how we can innovate alongside you, contact an Insite expert.