Why are beverage brands toasting to 3D render CGI product imagery

Times are tough for the Aussie beverage industry, particularly when it comes to booze. Over the past year, over a dozen independent breweries have turned off their taps for good.

The reasons for this are numerous and complex, but the fact of the matter is that small-to-medium beverage-makers that remain are hunting for new efficiencies so that they can keep doing what they do best – create tasty stuff for us to drink.

One such avenue that beverage brands are going down leads squarely into Insite’s territory – 3D product imagery.

What is 3D product imagery?

3D product imagery is the creation of photoreal digital versions of products using computer-generated techniques. Also referred to as; CGI, 3D rendering, 3D product render and 3D visualization. 

The process offers a range of benefits and opens up a world of possibilities.

Click here to view the Craft Cartel Liquor case study

Why is product imagery so important to beverage brands?

For most beverage companies, the receptacle that holds their drink (bottle, can) is sacred, as is the way it’s presented to the world.

Which is why they put so much effort into packaging, and even more into harnessing that packaging to cultivate brand recognition.

Case in point: when you enter a supermarket or bottle shop and scan for your favourite beer, wine or soft drink, do you even have to think about it?

We’re guessing no.

Okay, so why are beverage brands toasting to 3D render and CGI product imagery?

When utilised correctly, 3D product imagery can replace time-sucking, cost-draining and even environmentally damaging practices, such as:

Studio shoots

A physical product imagery photoshoot requires an inordinate amount of organisation, and success is dependent on everything going exactly right, including but not limited to:

Securing a space; hiring a photographer, crew and equipment; wrangling products; achieving consistent lighting and image quality; sticking to timeframes that are often impacted by time of day.

Reshoots

The only thing more taxing than an elaborate product shoot is having to do it all over again.

Logistics and wasted stock

Still related to physical shoots but worth isolating is the shipping of stock. This process is a strain on the environment not only through the use of transportation, but also the wasting of stock, as shipping and shooting often renders it unusable.

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What does correctly utilising 3D render and CGI look like?

Most beverage brands deal in product ranges, which means that they create multiple products in identical receptacles. The only thing that changes is the label.

Let’s say we manufactured a range of Insite Imagery beers that included IPA, Lager, Pilsner and Stout.

Once we create a single virtual model of our signature beer bottle, we can then use that same asset for every kind of beer. All we need to do is change the digital label.

Not only that, but we can then put any product in the range against any background or into any environment, opening up a world of marketing and content possibilities.

And because we have complete control over the product, the range will remain visually consistent, which is vital to maintaining brand identity.

We can even animate the product, which is perfect for interactive shopping and social media.

As you can see, you can get a lot of mileage out of a single 3D product image.

The Insite difference

Our 3D product imagery is created by real photographers with over two decades of craft experience. To find out how your beverage brand can benefit, contact an Insite expert today.

Insite Imagery provide 3D rendering and CGI services. We specialise in 3D product rendering, CGI product render, 3D animation, 3D modelling, 3D motion, ecommerce product imagery.