CGI Imagery: The Future of Product Photography
At Insite Imagery, we combine over 20 years of professional photography expertise with cutting-edge CGI technology to create photorealistic product imagery that's indistinguishable from traditional photography.
Why Choose CGI Product Imagery?
In today's competitive digital marketplace, static product images no longer suffice.
At Insite Imagery, we combine over two decades of professional photography expertise with cutting-edge CGI technology to create product renders that look as realistic as the best photography. Our deep understanding of lighting, composition, and visual aesthetics ensures every image captures your product’s best features while maintaining perfect consistency across your entire range.
Our proven track record with global brands demonstrates our ability to handle projects of any scale, from single product launches to complete catalogue creation. By transitioning to CGI renders, our clients achieve significant cost savings while gaining unprecedented flexibility in their visual content production—allowing for instant colour variations, multiple angles, and environmental changes without the need for additional photo shoots.
Enhanced Creative Control
- Perfect lighting every time
- Unlimited angle possibilities
- Instant colour and material changes
- Complete environmental control
Sustainable Marketing Solutions
- Reduce physical product samples
- Eliminate shipping and handling costs
- Lower your carbon footprint
- Create content before production
The Insite Imagery Process
1 – Initial Consultation
- Understanding your brand requirements
- Defining visual objectives
- Establishing project scope
- Creating detailed timelines
2 – Technical Development
- CAD file optimisation
- Material and texture development
- Lighting setup
- Environment creation
3 – Production and Refinement
- High-resolution rendering
- Colour accuracy verification
- Detail enhancement
- Client review and adjustments
Our CGI Expertise in Action
FujiFilm's Instax Christmas campaign
FujiFilm partnered with Insite Imagery to bring festive cheer to their Instax Mini 12 range through a playful, high-impact animated video.
Designed for the busy holiday season, the animation was featured on digital displays in Australian airports as well as across FujiFilm’s social media channels.
Our social animation captured the fun and fast-paced spirit of the Instax Mini 12—showcasing its features in a vibrant, festive style designed to stand out in a crowded holiday feed.
Social Media Content
CGI product imagery provides the perfect platform to execute engaging and cost-effective social media content.
Why Partner with Insite Imagery?
As John Garcia, Creative Artwork Manager at Electrolux Home Products confirms:
“Insite have made our transition to CGI a smooth and comfortable process. We have very high standards for our product photography and Insite have managed to seamlessly bring this across to CGI.”
- Over two decades of combined photography and CGI expertise
- Proven track record with leading brands
- Seamless transition from photography to CGI
- Comprehensive support throughout the process
- Sustainable and cost-effective solutions
Engaging new audiences across social media platforms through animation.