Eco-visions for the future of product photography
Eco-visions for the future of product photography
Creating product imagery for a sustainable tomorrow.
Sustainability is no longer a buzzword or fringe concern in business. It is now a necessity that sits at the heart of mission statements within and across industries the world over.
For good reason.
But it’s not only the corporate status quo that has shifted. Consumers now expect their products to be of high quality AND also friendly to the planet.
At Insite Imagery, we offer exactly that.
Photography and sustainability
Traditional photography will never die. Or at least, we hope it won’t (we work in 3D/CGI, but our work is informed by over two decades of traditional craft experience). For some things, a human, a camera, and a subject can’t be beat.
But when it comes to certain niches such as product photography, lack of sustainability is a huge issue.
The good news is that not only does 3D product imagery tackle the unsustainable beast, but it does so while offering a far superior, less costly, and more dynamic outcome.
3D product imagery and sustainability
Working 3D into your product marketing strategy chips away at sustainability targets in the following areas:
Physical shoots
Studio photoshoots burn energy and resources through a variety of means, including transportation, lighting/heating and water. They also create waste, and the products featured tend to become unusable.
3D says goodbye to physical shoots, allowing for everything that can be done in-studio, and so much more, directly from a computer.
Reshoots
Organising everything all over again means consuming, burning and wasting all over again.
With 3D, organising a reshoot is as simple as opening a piece of software.
Prototyping/development
Physical prototyping is resource-intensive (energy, chemicals) and generates waste (materials).
3D allows you to virtually design, test, tweak and retest without harming the environment, and at a faster clip.
Ongoing content creation
Keeping up with content demands often requires regular studio or on-location shooting and a larger team across the production process to actualise new material from scratch.
3D allows you to create all kinds of content quickly using pre-existing digital assets, anytime, anywhere, from a single computer.
Product returns
Returns on eCommerce products hover around 25%, largely due to unmet expectations. Traditional product photography can be inconsistent, inaccurate, and static. Returns mean transportation and more waste.
3D offers complete consistency across product ranges, while allowing customers to interact with products virtually through 360 spins and zooms – increasing the chances that expectations will be met.
We take pride in collaborating with businesses to shape a more sustainable future for all.
Don’t just take our word for it
Having Insite as part of our team has proved to be invaluable. We’ve shifted from photography to photo-realistic CGI renders, for the majority of the thousands of images they create for us each year. As well as delivering an incredible product portfolio, they have saved us money and helped us to meet our sustainability goals.”
Emma Kaczmar, Global Head of Imagery and Graphic Design, Electrolux
To find out we can help you hit your sustainability targets, contact an Insite expert today.