Supplementing Product Photography with CGI
Supplementing Product Photography with CGI
Supplementing with 3D
Social media has changed the way consumers find and choose products, and brands are scrambling to be seen.
Regardless of the industry, stock-standard product imagery is rarely enough anymore. Content needs to be dynamic. It needs to be eye-catching. It needs to be scroll-stopping.
The supplement and vitamin industry is no exception. Brands that are winning are getting creative with their content, and for many that means using 3D product imagery.
What is 3D product imagery?
3D product imagery is the creation of photoreal digital versions of products using computer-generated techniques. The process opens up a world of possibilities.
Why are wellness brands flocking to 3D?
Vitamin and supplement companies typically sell product ranges, with each range containing multiple products in exactly the same kind of bottle or jar. It’s only the label that changes.
With 3D product imagery, once you create a single digital version of a bottle or jar, you can then do whatever you want to it – change the label, play with colour and texture, and drop it into any background or environment.
This means goodbye studio photoshoots and reshoots that drain time, money, and resources. And hello to a new world where you can create content for your vitamin or supplement in a multitude of ways – at any time, from anywhere, at a moment’s notice.
Kourtney Kardashian’s lemme
Yes, the big brands like Blackmores and Cenovis have been harnessing the benefits of 3D product imagery for a while, but they weren’t exactly struggling to penetrate the market.
A better (and impressive) example of a newish wellness brand successfully adopting 3D across web and social media is lemme by Kourtney Kardashian.
Why?
– All products within each range (bottles, droppers) have been created from the same 3D product model, just re-skinned with the appropriate digital label.
– All products look indistinguishable from traditional product photos while remaining perfectly consistent – both visually and stylistically.
– These 3D assets are not only featured in the lemme website’s online shop, but also in various forms of marketing collateral, including inventive social posts.
– In certain product blocks on the website, you can hover your cursor over the product and it animates – highlighting another exciting possibility that 3D/CGI opens up to brands.
Beyond the product image
At Insite imagery, we specialise in exactly the kind of thing Kourtney has achieved with lemme.
Put simply, we can create photoreal versions of your wellness product, then do a bunch of cool stuff with it.
This includes re-skinning it, inserting it into backgrounds and environments, and creating a wealth of static visual content with it. It also includes animation, to encourage both interactivity (zooms, 360 spins) and engagement (animated reels/stories, mixed reality content).
The Insite difference
Our 3D product imagery is created by real photographers with over two decades of craft experience. To find out how your wellness brand can stand out from the social media crowd, contact an Insite expert today.