When veteran photographer Tim Morison founded Insite Imagery, he knew that if clients made the leap from traditional photography to 3D render and CGI , they’d never look back.

“Clients put their trust in me and my team and I don’t take that responsibility lightly” Tim. “So, hearing things like ‘looks great, I can hardly believe it’s a render and not real’ really underpins the reasons we took them on the CGI journey.”

With that in mind, here are just 10 of the many reasons our clients love 3D.

1. The switch is seamless and risk-free

“Insite have made our transition to CGI a smooth and comfortable process. We have very high standards for our product photography and Insite have managed to bring this across to CGI.” John Garcia, Creative Artwork Manager, Electrolux Home Products

2. Image perfection

When moving from photography to CGI, we were nervous we wouldn’t get the same quality in our images. However, Insite not only achieved this but also improved upon the photography. Having Insite’s photographic background has proved to be crucial in transitioning our product imagery to CGI. We now have the best photorealistic imagery and in a more efficient and sustainable way. We will never go back to photography!

Emma Kaczmar, Global Head of Imagery and Graphic Design, Electrolux.

3. See product images before a product exists

Thanks to our ability to turn a CAD file into a fully realised image, clients can see their product come to life before it actually comes to life.

4. Reshoots no more

Clients are more than happy to say goodbye to blown out production budgets. Rendering software allows for easy modifications without the need to reshoot, saving time and money.

5. Lifestyles without limits

Clients can place their product within any lifestyle environment they can dream up, without worrying about studio shoots, set builds, location fees, talent wrangling, or weather dependencies.

6. Fast turnarounds

If a client needs new imagery or marketing material and needs it now, having a virtual model allows us to turn ideas into content in no time.

7. Interactivity

Thanks to 360 spins and animations, customers can interact with products via their browser in ways they never could before.

8. Walk the sustainable walk

“As well as delivering an incredible product portfolio, they have saved us money and helped us to meet our sustainability goals.” Richelle Barker, Marketing Director, Australia and New Zealand.

9. Immersion = engagement

The immersion offered by 3D product imagery keeps customers engaged. In fact, 34% of all users interact with a 3D product view for longer than 30 seconds.

10. Consistent brand identity

As we have complete control over all image variables (lighting, materials, angles), clients get complete consistency across all product imagery, and customers get a seamless shopping experience.

The Insite Distinction

Insite Imagery has over 20 years’ experience in the photographic industry and everything we do is underpinned by real world lighting and camera techniques. This experience ensures that all our client’s imagery is just like photography, only better.