Electrolux Wet Dry Vacuums

This campaign transformed how wet/dry vacuums are marketed and our client cleaned up.

Project summary.

Product SKUs	2
Product images	49
360 animation	2
Lifestyle images	27
Team involved	3

Client

Electrolux

South East Asia
Australia & New Zealand Europe Markets

This market-leading product required an image solution that showcased its innovative features and benefits.

Insite’s solution was to create lifestyle imagery, combined with exploded views and custom graphics, to highlight the product’s key features and benefits.

A Scandinavian living and dining room was designed to align with the Electrolux brand.
Clean lighting and unobtrusive styling were used to help the product maintain the viewers attention.

A real life talent shoot was executed to further enhance the feeling of homeliness.

We created custom graphics to visually illustrate the key benefits for customers.

This successful campaign has provided a useful reference in subsequent Electrolux product launches.

Lifestyle benefit imagery

The decision to use a lifestyle scene for key benefit images, rather than white background, was crucial in the success of this campaign.

The short depth of field helps to soften the images and the living room setting lets the customer imagine this product making their life easier, in their own home.

360 animated renders

360 spin images have become a standard requirement for ecommerce.
Allowing customers to view this product from all angles and identify the features as highlighted in the benefit imagery, further enhances their engagement and confidence to purchase.

“Insite are just so good. Good at delivering outstanding imagery. Good at project management and good at staying ahead with innovation.”

Emma Kaczmar, Global Head of Imagery and Graphic Design

“Nothing is too hard for Insite – we trust them to deliver every time. Going above and beyond to understand our brand and our needs, they use their tremendous photographic knowledge to give our assets a whole new dimension.”

Chanelle Sos, Rich Media Planner, APAC MEA Electrolux Home Products Pty Ltd