Electrolux Rangehoods

Insite were the quiet achievers behind the marketing imagery for this range of silent kitchen hoods from Electrolux.

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Project summary

Product Skus	33
Product Images	231
Lifestyle Images	33
Team Involved	8

Client

Electrolux

South East Asia
Australia & New Zealand, Europe Markets

When Electrolux relaunched its huge range of kitchen extractors, Insite were charged with bringing each product to life for use across all marketing channels.

For each of the 33 products, we created 3D product renders on white background. These included hero and feature shots from a variety of angles.

Ensuring consistency across such a large and varied range is a challenge, but our team stepped up and the end result was exceptional.

The timeline on this project was very tight for such a large project. With more than a few late nights, the Insite team delivered on time

We have used learnings from this project to create several new systems for large volume jobs which have proved successful in further streamlining our workflow.

CGI Product imagery

“Insite gets the job done beautifully, on time and on budget – every time. They know how to show our diverse product range in its very best light; their ability to innovate and adapt with (CGI) rendering, has enabled us to be more sustainable and flexible with even better-quality imagery. As a result, Tim and his team are highly regarded and trusted by our whole team.”

Richelle Barker Marketing Director, Australia and New Zealand Electrolux Home Products

“Insite are just so good. Good at delivering outstanding imagery. Good at project management and good at staying ahead with innovation.

Emma Kaczmar, Global Head of Imagery and Graphic Design

Project summary

Product Skus	33
Product Images	231
Lifestyle Images	33
Team Involved	8

Client

Electrolux

South East Asia
Australia & New Zealand, Europe Markets

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