Electrolux UltimateTaste Fridge Launch

The UltimateTaste Fridge range called for nothing short of the ultimate level of detail plus 360 animations for some very cool interactivity.

Home » Electrolux UltimateTaste Fridge Launch

Project summary

Product SKUs	11
Product Images	110
360 Spin	11
Video animations	4
Team Involved	6

Client

Electrolux

South East Asia
Australia & New Zealand Markets

When Electrolux launched its new fridge technology, it needed a full suite of imagery that showcased the product as a whole and highlighted in detail, its unique features.

The goal with this brief was to maintain consistency with previous fridge images that used digital photography.

Our photography team worked with our CGI team and we now have a studio that is identical to the studio used for fridge photography.
The images are quite literally, photo-realistic.

360 animations were created to enable customers to open the fridge doors and inspect, in detail, its new cooling technology.

We also featured the products in lifestyle imagery. Further bringing to life, this exciting new range of fridges.

CGI Product imagery

360 Spin Images

The marketing team were thrilled when we sent the first 360 test. Their ecommerce customers can now see both inside and out with a fully interactive 360 spin images.

Feature and benefit videos

Play Video

Lifestyle Imagery

“Insite are just so good. Good at delivering outstanding imagery. Good at project management and good at staying ahead with innovation.

Having Insite as part of our team has proved to be invaluable. We’ve shifted from photography to photo-realistic CGI renders, for most of the thousands of images they create for us each year. As well as delivering an incredible product portfolio, they have saved us money and helped us to meet our sustainability goals.”

Emma Kaczmar, Global Head of Imagery and Graphic Design

“Nothing is too hard for Insite – we trust them to deliver every time. Going above and beyond to understand our brand and our needs, they use their tremendous photographic knowledge to give our assets a whole new dimension.”

Chanelle Sos, Rich Media Planner, APAC MEA, Electrolux Home Products

Project summary

Product SKUs	11
Product Images	110
360 Spin	11
Video animations	4
Team Involved	6

Client

Electrolux

South East Asia
Australia & New Zealand Markets

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