Electrolux UltimateTaste Fridge Launch
The UltimateTaste Fridge range called for nothing short of the ultimate level of detail plus 360 animations for some very cool interactivity.
Project summary
| Product SKUs | 11 |
| Product Images | 110 |
| 360 Spin | 11 |
| Video animations | 4 |
| Team Involved | 6 |
Client
Electrolux
South East Asia
Australia & New Zealand Markets
When Electrolux launched its new fridge technology, it needed a full suite of imagery that showcased the product as a whole and highlighted in detail, its unique features.
The goal with this brief was to maintain consistency with previous fridge images that used digital photography.
Our photography team worked with our CGI team and we now have a studio that is identical to the studio used for fridge photography.
The images are quite literally, photo-realistic.
360 animations were created to enable customers to open the fridge doors and inspect, in detail, its new cooling technology.
We also featured the products in lifestyle imagery. Further bringing to life, this exciting new range of fridges.
CGI Product imagery
360 Spin Images
The marketing team were thrilled when we sent the first 360 test. Their ecommerce customers can now see both inside and out with a fully interactive 360 spin images.
Feature and benefit videos
Lifestyle Imagery
Project summary
| Product SKUs | 11 |
| Product Images | 110 |
| 360 Spin | 11 |
| Video animations | 4 |
| Team Involved | 6 |
Client
Electrolux
South East Asia
Australia & New Zealand Markets